SEO6 min read
Local SEO for Mumbai Businesses: A Practical Guide
How local search works, what to do with a Google Business Profile, how to build consistent citations, and what local SEO means on your own site.
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WordPress Development Blog
Practical guides on custom WordPress, headless WordPress, WooCommerce, performance, security and SEO — from 7+ years of building WordPress sites in Mumbai.
Performance6 min read
WordPress Database Optimisation: Cleaning Up Safely
What accumulates in a WordPress database, which of it is safe to remove, and how autoloaded options quietly slow down every single page.
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WooCommerce6 min read
WooCommerce vs Shopify: Choosing for an Indian Business
An honest comparison for an Indian store: total cost, payments, control, maintenance and the point at which each platform becomes the obvious answer.
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Development6 min read
Custom Post Types and Taxonomies: Structuring WordPress Content
When to create a custom post type, how taxonomies differ from fields, the registration settings that matter, and the mistakes that are painful to reverse.
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Security6 min read
Cleaning Up a Hacked WordPress Site
What to do when a WordPress site is compromised: contain it, find the entry point, clean properly, get delisted, and stop it happening again.
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APIs6 min read
Authenticating the WordPress REST API
The authentication methods available to the WordPress REST API, which suits which integration, and the mistakes that leave endpoints open.
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SEO6 min read
Internal Linking in WordPress: A Practical Strategy
Why internal linking is the highest-leverage SEO work on most sites, how to structure it around topics, and how to find orphaned pages in WordPress.
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Performance6 min read
Reducing Plugin Bloat Without Breaking the Site
How to audit a WordPress plugin list, work out what each one actually costs, remove safely, and stop assets loading on pages that never use them.
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WooCommerce6 min read
Payment Gateways for WooCommerce in India
How to choose and set up a payment gateway for an Indian WooCommerce store: UPI, cards, COD, settlement, failure handling and the testing people skip.
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Development6 min read
How to Build a Custom Gutenberg Block (Without a Page Builder)
What a custom block is made of, static versus dynamic rendering, attributes, the editor interface, and how to keep blocks from breaking after you ship them.
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Hiring6 min read
What a WordPress Website Actually Costs in India
What drives the price of a WordPress website, the running costs people forget, why quotes vary so much, and how to compare proposals fairly.
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Headless6 min read
REST API vs WPGraphQL for Headless WordPress
How the two approaches differ in practice for a headless build — over-fetching, round trips, caching, tooling and maintenance — and which suits which project.
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